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L’art direction del Fascicolo Sanitario Elettronico di Regione Lazio ha accompagnato la definizione e il consolidamento dell’identità visiva del progetto e del suo sistema di comunicazione. Il lavoro ha avuto un ruolo sia strategico sia operativo, con l’obiettivo di rendere il servizio riconoscibile, coerente e accessibile, mantenendo un equilibrio costante tra istituzionalità e innovazione digitale.

In questo contesto sono state sviluppate linee guida di brand identity, art direction e stile fotografico, garantendo coerenza cromatica, tipografica e compositiva su tutti i materiali e su tutti i formati, sia online sia offline.

Davide Capalbo

art direction

FSE 2.0

Dal punto di vista operativo, è stata seguita la realizzazione degli esecutivi grafici per i diversi strumenti di comunicazione, documenti istituzionali, materiali informativi, visual di campagna, layout digitali e stampati — garantendo il rispetto delle regole del brand e degli standard tecnici di esportazione e stampa.

È stata inoltre curata la strutturazione del brand manual, includendo indicazioni chiare e operative per designer, fornitori e partner coinvolti nella produzione dei materiali.

A high-contrast black and white shot of a modern staircase, evoking a sense of structure and design precision. The shadows are deep navy #0D1B2A, and the highlights are crisp #E0E1DD.
A high-contrast black and white shot of a modern staircase, evoking a sense of structure and design precision. The shadows are deep navy #0D1B2A, and the highlights are crisp #E0E1DD.
An organized grid of UI design components on a screen, showing a high level of detail and expert craftsmanship. The design uses #415A77 and #0D1B2A colors in a modern layout.
An organized grid of UI design components on a screen, showing a high level of detail and expert craftsmanship. The design uses #415A77 and #0D1B2A colors in a modern layout.
NEXUS INTERFACE

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01

Project: Nexus App
Role: Lead UI/UX

CLIENTE: TechFlow

A close-up of high-quality brand materials, including a business card and a minimalist logo, laid out on a dark #0D1B2A surface. The style is sharp and sophisticated, showcasing refined professionalism.
A close-up of high-quality brand materials, including a business card and a minimalist logo, laid out on a dark #0D1B2A surface. The style is sharp and sophisticated, showcasing refined professionalism.
An overhead view of a brand strategy session, with color swatches and mood boards featuring #778DA9 and #E0E1DD. The atmosphere is collaborative and professional.
An overhead view of a brand strategy session, with color swatches and mood boards featuring #778DA9 and #E0E1DD. The atmosphere is collaborative and professional.
Close up of luxury stationery with embossed logo details. The lighting is focused and dramatic, highlighting the quality of the #E0E1DD paper and #0D1B2A ink.
Close up of luxury stationery with embossed logo details. The lighting is focused and dramatic, highlighting the quality of the #E0E1DD paper and #0D1B2A ink.
AURORA BRAND

Vedi il caso studio →

02

Milano, IT

Branding Design

A minimalist, high-end desk setup with a sleek laptop and a sketchbook, captured in a clean, professional style. The lighting is soft and natural, emphasizing textures. The palette includes #778DA9 and #E0E1DD for a modern, creative vibe.
A minimalist, high-end desk setup with a sleek laptop and a sketchbook, captured in a clean, professional style. The lighting is soft and natural, emphasizing textures. The palette includes #778DA9 and #E0E1DD for a modern, creative vibe.
A sleek, modern mobile application mockup displayed on a high-resolution phone screen. The interface design is clean and professional, featuring #0D1B2A and #415A77 accents.
A sleek, modern mobile application mockup displayed on a high-resolution phone screen. The interface design is clean and professional, featuring #0D1B2A and #415A77 accents.
A professional portrait of a workspace with a focus on an e-commerce interface on a screen. The environment is bright and inviting, incorporating the #E0E1DD and #778DA9 colors for a contemporary feel.
A professional portrait of a workspace with a focus on an e-commerce interface on a screen. The environment is bright and inviting, incorporating the #E0E1DD and #778DA9 colors for a contemporary feel.
LUMINA SHOP

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03

Client: Lumina Ltd
Tech: React/Node

An abstract, clean visualization of digital growth and data analytics, using sleek lines and geometric shapes. The color palette features #415A77 and #0D1B2A against a neutral background, projecting expert capability.
An abstract, clean visualization of digital growth and data analytics, using sleek lines and geometric shapes. The color palette features #415A77 and #0D1B2A against a neutral background, projecting expert capability.
A minimalist studio scene with a single designer chair and a large plant, creating an inviting and professional mood. The palette uses #E0E1DD and #415A77 for a sophisticated look.
A minimalist studio scene with a single designer chair and a large plant, creating an inviting and professional mood. The palette uses #E0E1DD and #415A77 for a sophisticated look.
A clean, well-lit office interior with modular furniture and a neutral color scheme. The space feels open and creative, featuring #E0E1DD surfaces and #778DA9 accents.
A clean, well-lit office interior with modular furniture and a neutral color scheme. The space feels open and creative, featuring #E0E1DD surfaces and #778DA9 accents.
ZENITH

Case Study Completo →

04

Marketing 2024

Zenith Growth

A flat-lay of professional creative tools, like a stylus and tablet, arranged neatly. The composition is balanced and modern, utilizing #415A77 and #778DA9 tones to signal creative expertise.
A flat-lay of professional creative tools, like a stylus and tablet, arranged neatly. The composition is balanced and modern, utilizing #415A77 and #778DA9 tones to signal creative expertise.
A group of professional creatives discussing a project in a modern meeting room with large windows. The scene is bright and professional, incorporating the #415A77 and #E0E1DD palette.
A group of professional creatives discussing a project in a modern meeting room with large windows. The scene is bright and professional, incorporating the #415A77 and #E0E1DD palette.

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