LUMINA BRAND

CASE 01

Role: Designer

Year: 2023

Client: Lumina Co

A high-end laptop sitting on a wooden desk, showing a brand guide PDF. The layout is clean and professional, featuring the color palette #0D1B2A and #415A77 prominently.
A high-end laptop sitting on a wooden desk, showing a brand guide PDF. The layout is clean and professional, featuring the color palette #0D1B2A and #415A77 prominently.
Lumina Brand Identity was developed to redefine the client's market presence through a modern visual language.

The project focused on harmonizing professional expertise with creative flair, using deep navies and steel blues to build immediate trust.
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An abstract creative shot representing 'light' and 'clarity'. Soft blue gradients (#778DA9) interacting with dark shadows (#0D1B2A). Clean and sophisticated aesthetic.
An abstract creative shot representing 'light' and 'clarity'. Soft blue gradients (#778DA9) interacting with dark shadows (#0D1B2A). Clean and sophisticated aesthetic.
A modern office space with a large digital screen displaying a website interface designed in #415A77 and #778DA9. The style is clean and inviting, reflecting refined professionalism.
A modern office space with a large digital screen displaying a website interface designed in #415A77 and #778DA9. The style is clean and inviting, reflecting refined professionalism.
A set of brand color swatches showcasing #0D1B2A, #415A77, and #778DA9 arranged artistically on a light #E0E1DD background. Minimalist and creative composition.
A set of brand color swatches showcasing #0D1B2A, #415A77, and #778DA9 arranged artistically on a light #E0E1DD background. Minimalist and creative composition.

We utilized sharp typography and deep blues to create an aura of established trust.

Seeking clarity through minimalism and light.

VISION
A sleek, close-up shot of professional stationery featuring the Lumina logo. The design uses #0D1B2A and #E0E1DD. The lighting is soft and architectural, emphasizing the high-quality paper texture.
A sleek, close-up shot of professional stationery featuring the Lumina logo. The design uses #0D1B2A and #E0E1DD. The lighting is soft and architectural, emphasizing the high-quality paper texture.
A corporate building exterior with the Lumina logo subtly integrated into the signage. Professional lighting, dusk setting, using #0D1B2A and silver tones.
A corporate building exterior with the Lumina logo subtly integrated into the signage. Professional lighting, dusk setting, using #0D1B2A and silver tones.

The identity was deployed across all corporate touchpoints, resulting in a cohesive market presence.